Hoogeveen Plants

Green is life, green is future.

By now everyone knows that green is important. Plants purify the air and contribute to human’s well-being. However, many people find it hard to make the first step for a greener outdoor environment.

That is why we like to inspire and provide advice to everyone. We stand for greenery for everyone and do this by supplying sustainable and innovative garden plants.

With this we want to support the green revolution for outdoor spaces and thus make a positive climate contribution to the direct living environment of our consumers.

Hoogeveen Plants aims to be the leading producer of garden plants in the world.

Thanks to crucial innovations in cultivation, we produce the most sustainable garden plants in quantity.

With the best varieties and excellent marketing, we bring our plants to every outdoor location and contribute to a greener world.

We do not do this alone, but with a motivated team, loyal suppliers and together with our customers and partners.

We want a ‘Perfect Garden’ for everyone

We are making the world greener with our various product groups which are all part of our Perfect Garden brand. We use inspiration, innovation and sustainability to make green understandable and accessible to everyone’s outdoor space.

For more information see the Perfect Garden website.

Passion for delivering quality

  • 1984

    The first cutting of a clematis is made at Loeteweg 42 Hazerswoude.

  • 1986

    Owner Siem Hoogeveen is going to be a full-time entrepreneur for his nursery Hoogeveen Plants in Boskoop.

  • 1993

    The 1990s saw the rise of retail. Hoogeveen Plants specializes in the supply of climbing plants at the nursery location Oude Wijk.


  • 1995

    The first company in Boskoop to attach the label to the pot and attach the climbing plants to a 3-pole pyramid.

  • 2000

    Fruit plants are added to the assortment.

  • 2003

    The first company to establish itself on the ITC site in Hazerswoude-Dorp.

  • 2004

    The first Helleborus Christmas Carol grower.

  • 2005

    Bob Hoogerdijk joins the company and becomes a partner later.

  • 2006

    The ‘Perfect Garden’ is created in which plants are included in different product groups. Each location is responsible for a fixed product group. Everyone has their own expertise.

  • 2007

    The first large location that is specialized in Helleborus is in Bleiswijk.

  • 2009

    Strategic collaboration with Stauden Peters for the production of grasses in Portugal.

  • 2016

    DFG (Dutch Flower Group) award for most sustainable grower. With the presentation of this award, DFG puts valued suppliers in the spotlight.

  • 2017

    Winner company of the year during the annual VOA (Association of Entrepreneurs Alphen) election.

  • 2018

    Growing organically grown and Skal certified fruit plants.

  • 2021

    First grower to test circular fertilizers obtained from animal manure, among other things, so that a virtually CO2-neutral production process can be ensured.


    Start sales Hello Agapanthus.

  • 2022

    New location, Denemarkenlaan 16, taken into use.

    Hoogeveen Plants now grows climbing plants, fruit plants, hellebores, bamboos, ferns, grasses and agapanthus. The range is expanded every year.

  • 2024


Our ambition

We have ambitious plans and that includes increasingly sustainable production. We owe this to ourselves, the consumer and especially nature. We are therefore pleased that more and more attention is being paid to this within the entire sector. Growing healthier and stronger plants through product innovation is the starting point. Every year we try to reduce our pesticide use. We believe that disease-prone plants simply should not be sold to consumers.

Organic farming

Through years of investment and experiments with biostimulants, tests with biological enemies and research into cultivation strategies, we were the first Dutch grower to take the step towards 100% organically grown fruit plants. From young plant to final product.

By creating flower fields with plenty of different flowers and grasses, we attract natural enemies such as: ladybugs, parasitic wasps and gall midges. This helps us with biological control of, among others, aphids and spider mites. By making the right choice of plant species and growing our plants in a resilient manner, they are less susceptible to disease and pests. Better growth for the consumer is guaranteed, and beside that the consumer does not need to use any chemical products. Millions of biological enemies are released every year, which ensures a natural balance for us at the nursery but also for the consumer.

Peat reduction

Another example of innovative and sustainable cultivation is the peat reduction that has been achieved during the last few years. In 2022 we were able to achieve a peat reduction of up to 50% in the fruit plants, climbing plants, bamboo, grasses and ferns. Here we use local residual products as peat substitutes. Examples of this are scraps from the wood processing factories, dried fractions of cow manure and compost from local green waste.

Depending on the variety, we can already grow a large part of our range 100% peat-free on request. In addition to peat-free cultivation, we are also looking further at other sustainability themes. We are always striving to achieve higher goals when it comes to sustainability. An example of a theme that is currently being experimented with is growing plants without using mineral fertilizers.

Saving energy

As a grower, we grow outdoors or in a cold greenhouse, by definition we have low energy consumption and if we need energy, we do this with the most sustainable option available. For example, we generate a large part of our electricity ourselves with solar panels. At the newly developed Denemarkenlaan 16 location, we have even integrated 1,350 solar panels into the greenhouse cover of the production areas. We purchase the rest of the electricity sustainably from specialized companies. We also have sustainable solutions in the field of heat. At locations where it is possible, we use residual heat from industry. At locations where this is not possible we have installed heat pumps to heat the business areas. The greenhouse is also heated with heat pumps. It is Hoogeveen Plants’ aim to produce climate neutrally by 2030.

Water use

The rainwater that falls is collected and stored in large basins. We can then use this water for irrigation. In this way we do not use surface – or groundwater. Due to the closed system at the nursery, there is no water wastage and no residues of crop protection products or fertilizers end up in the surface – or groundwater.


Plastic Recycling

From 2019 Hoogeveen Plants will supply the plants in pots and trays made from 100% recycled plastic. For example, the trays are made of plastic from old refrigerators. The pots are made from collected consumer waste from the Netherlands or Germany and the labels from waste from the auction. As a result, no new plastics end up in the chain. In addition to reducing plastic use, our goal is to only use plastics from recycled materials which can be recycled afterwards. As a result, fewer raw materials are needed and the plastics do not end up in the environment.


Hoogeveen Plants holds the SKAL, MPS-A+, MPS-GAP, GLOBAL-GAP and MPS SQ certificates. SKAL Biocontrole is the independent organization for the supervision of the entire organic chain in the Netherlands. Our MPS number is printed on all our products, so that everyone can follow our sustainability status online.

Passion for delivering quality

At Hoogeveen Plants we work with a motivated team. During the peaks, extra temporary workers belong to the team. Our team consists of engaged people with a passion for delivering quality. Our employees are therefore the success-determining factor within our company. Together we work hard every day to provide everyone with a green outdoor environment. If you think you can be an enrichment to our company, please do not hesitate to contact us!

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